If human being was advanced cyborg being, it would chose most rational alternatives in relation to their mathematical possibilites made available by hyper-sonic computer bio-processor calculations. But now, human being is far from advanced being.
Human being is in fact animal that need motivation to be able to institute change. If human brainwaves are not tuned to transmit message, human being will not correspond to message in desired way.
There is scientific study by professor Drew Westen from Atlanta, which prove human being is primitive organism driven by emotional bio-chemical impulses in judging alternatives. Otherwise, human being would not had primitive socio-economic system.
LINK: Wikipedia Article on Drew Westen.
Here is excerpt from article:
"In January 2006 a group of scientists led by Drew Westen announced at the annual Society for Personality and Social Psychology conference in Palm Springs, California the results of a study in which functional magnetic resonance imaging showed that self-described Democrats and Republicans responded to negative remarks about their political candidate of choice in systematically biased ways.
Specifically, when Republican test subjects were shown self-contradictory quotes by George W. Bush and when Democratic test subjects were shown self-contradictory quotes by John Kerry, both groups tended to explain away the apparent contradictions in a manner biased to favor their candidate of choice. Similarly, areas of the brain responsible for reasoning (presumably the prefrontal cortex) did not respond during these conclusions while areas of the brain controlling emotions (presumably the amygdala and/or cingulate gyrus) showed increased activity as compared to the subject's responses to politically neutral statements associated with politically neutral people (such as Tom Hanks).
Subjects were then presented with information that exonerated their candidate of choice. When this occurred, areas of the brain involved in reward processing (presumably the orbitofrontal cortex and/or striatum/nucleus accumbens) showed increased activity.
As Dr. Westen said, "None of the circuits involved in conscious reasoning were particularly engaged... Essentially, it appears as if partisans twirl the cognitive kaleidoscope until they get the conclusions they want... Everyone... may reason to emotionally biased judgments when they have a vested interest in how to interpret 'the facts.'" 
So, by this evidence, we could conclude that when Cyborg movement for example is informing human being about its goals, human being is not paying close attention if not human think Cyborg alternative is appealing. Sad, since Cyborg alternative is only way to NEW RENAISSANCE.
Therefore, careful study of memes is important, for example in internet.
In human culture, MEMOLUTION plays same role as evolution. It is activation keys to understanding human action which cannot be explained in rational way. By assuming that human being is rational, we are tricking ourselves.
If human being was rational, it would not have created idiotic system from start. Therefore, even if human being was offered full mathematical and technical description of transition process, it would instead watch Simpsons and listen to socially competent President Bush.
Not all human beings are same, but HUMAN RACE is largely under control of emotional choices.
All infrastructural and technological installations and knowledge are available. There are no hindrances, except human inability to comprehend seriousness of situation or alternatives to current situation. Human bio-processor is unable to handle recreation of civilisation.
Therefore, it is necessary to first enhance human bio-processor through cybernetic implants and unification of human and artificial intelligence. There are no alternatives, except decay, degeneration and death of great human spirits in ruins of fallen civilisation.
Of course, technocratic movement could also try to manipulate human being into becoming supporter. But if it should try that, it should simply not post information, because human being think colourful election poster and coca cola commercial is more valuable than paperback book or PDF file.
Human level of comprehension must be increased, and process must be accelerated. Otherwise, we are doomed.